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To buy a natural ruby, follow these steps:

1. Determine your budget: Rubies come in a wide range of prices, and it is essential to know how much you are willing to spend.
2. Research reputable sellers: Look for trustworthy jewelers or online stores that specialize in selling natural rubies. Check for customer reviews, certification, and guarantees.
3. Ask for a certification: Ask the seller for a certificate from a reputable gemological laboratory that confirms the ruby’s authenticity and quality.
4. Evaluate the ruby: When you receive the ruby, inspect it carefully for any inclusions or blemishes that can affect its value. Also, look for a rich, red color and a good cut.
5. Negotiate the price: If you are buying in person, be prepared to negotiate the price with the seller. Online, look for promotions or discounts.
6. Make the purchase: Once you have found a ruby that meets your criteria, make the purchase and keep the certificate and any relevant documents for your records.

Note: Before making a purchase, educate yourself about ruby grading and pricing to ensure you get the best value for your money.